Alibaba Sets New Record for Sales on Singles Day

Alibaba and JD both reached record sales this year on the country's biggest shopping festival, but investors remain fearful over the ongoing trade tensions.

Anthony Russo
    Nov 11, 2019 10:30 AM  PT
Alibaba Sets New Record for Sales on Singles Day
author: Anthony Russo   

Alibaba Group Holding Ltd. (NYSE: BABA) set a new record on Singles' Day sale on Monday, with gross merchandise volume (GMV) reaching $38.4 billion.

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The world's largest shopping festival kicked off at midnight in China and just after the first hour hit GMV of $12 billion, Alibaba said in a statement today.

The e-commerce giant, based in Hangzhou, broke its last year's record in 16.5 hours with $31 billion in sales, CNN Business reported. 

According to the company's website, more than 200,000 brands participated in Singles' Day.

Throughout the day, Alibaba posted updates on social media and on its website and shared an interview with Erick Haskell, the president of Allbrids, which this year joined Alibaba's shopping platform Tmall.

"We participated in 11.11 for the same reason we've launched on Tmall. Quite frankly, Chinese consumers are on Tmall, so for us, as a relatively new brand, it is important for us to be where those consumers are," Haskell told Alibaba this afternoon. 

In 18 hours, the number of orders on Tmall reached 1.04 billion, which was more than the total orders recorded a year ago.

Alibaba's e-commerce rival, Inc. (Nasdaq: JD) exceeded its last year sales with GMV of approximately $29.2 billion. The company posted $23 billion in sales on Singles' Day 2018. 1.png

Despite record sales, the U.S.-listed stocks in both retailers did not spring up, as one would expect, as the Sino-U.S. trade war uncertainty leaves markets volatile.

The stock in Alibaba was trading 2% lower intraday, at $184.13 per American depositary share.'s stock was up 19 cents, $33.42 per ADS, by midday on Monday.

This month, Alibaba is planning its trading debut in Hong Kong, according to various sources.